web copy

Product Pages

Implemented product messaging updates across all key features of Nulogy platform using the Solution Selling framework.

Landing Pages

This landing page was created to help Personify customers take advantage of a seasonal referral campaign. The referral process required several manual steps, and was not possible to track. This landing page increased referrals by 50%

This landing page was created to promote and nurture organic and paid traffic to sign up for Blockgeeks' Crypto Investment Masterclass. I designed this cohort based course from the the ground up, including learning objectives, active and community learning elements, and a roster of expert crypto investor guest speakers.

Full Website Refresh

This website and re-branding for Canadian SMB Hemisphere Freight & Brokerage was completely redone from scratch. Web copy and new url www.gohemisphere.ca created to differentiate from enterprise competitors, highlight innovative value props, and connect to relevant market persona's pains and challenges.