Matthew Baggetta | Content Marketing & Strategy
long form
White Papers
Power Protocol is an original white paper for a novel meta-governance protocol for decentralized autonomous organizations (DAOs) suffering from the pitfalls of simple token governance, to replace it with skin-in-the-game governance mechanics optimized to enable transparent decision-making and accountable product development.
Is Your System Up for the Race? is an original white paper for 3PLs, Contract Packagers/Manufacturers and Corrugators looking to unify their production lines, materials, and labor activities with the rest of their systems. Its purpose is to position Nulogy alongside ERPs as an ally, that when combined with an ERP system complement and makes the shift to a hybrid, agile digital supply chain possible.
Guides
The Ultimate Membership Renewal Guide is an overhaul from an outdated version that pitched the product too often and provided very little education on how to actually improve membership renewal rates. The update added an executive summary, descriptive chapter titles, refreshed layout, and branding update.
This Waves Ultimate Guide to Stablecoins is a comprehensive primer for a general audience on the technical blockchain product 'stablecoins. Covering what they are, why they exist, how they work, the risks and benefits, and what the future of this bleeding edge financial instrument might look like.
E-book
This long form project was unfortunately abandoned before completion. Sales was struggling with a large gap due to a lack of context and misalignment among less sophisticated prospects on how Software as a Service (SaaS) solutions worked and what made Nulogy's solution different from Enterprise Resource Planning (ERP) solutions like SAP.
This eBook was designed to be a vehicle to establish the 'Perfect Order Network' messaging architecture while showing prospects what they could expect in a Nulogy Sales cycle, and educating them on SaaS technology solutions.