Matthew Baggetta

B2B SaaS content marketing strategist and creator


Hi, I'm Matthew.


I love helping organizations master their buyer's journey and create strategic content plans that achieve measurable business outcomes.

​I'm best at wrangling big ideas into digestible chunks of high-impact, evergreen content and turning complex initiatives into smooth-running projects.

I'm at home creating and executing full-funnel content strategies that generate organic traffic, leads, conversions, and ultimately, impact ROI. I'm also known for my ability to connect with and inspire people to do their best work.  I love to lean into problems and am always looking for data-driven, unconventional, effective solutions.

I aim to treat folks on my team with the same candor, respect, and confidence that I have for myself. I try to always understand and highlight people's unmet needs and help them self-identify unhelpful habits blocking them from getting those needs met, while celebrating achievements along the way. I get a lot out of helping others develop and grow as individuals, and professionals, and am continuously working on developing myself and learning from my reports, peers, and leaders.

This site is meant to show you a bit about who I am and what I can do. Thanks for taking a look around.




My story so far...

I was born and raised in Toronto, but have lived in words for as long as I can remember. 


I earned two degrees in English (Hons. B.A and M.A.) and started a third–a Ph.D. in English & Cultural Theory while working nights deejaying and barbacking on Queen West.

Soon after starting my Ph.D., I began a daily meditation practice. It was difficult to own at first, but slowly I realized that the things I thought mattered and what actually mattered, were quite different.


As my daily practice developed, I saw that the direction I was headed in was not taking me where I wanted to be. After one year of doing a doctorate, I made the nauseating decision to leave academia (and my spiraling student debt) behind. I wanted to get married and have kids, but first I had to find a career that could sustain a family.


Over the past six years, I've repurposed my academic training as a writer, educator, and cultural critic into a career as a marketing professional and started a meditation instructor training program. My journey has led me to work on marketing teams at some of Toronto's fastest growing B2B SaaS tech companies. 

I look forward to getting closer to achieving my life goals and expanding the influence of my results-driven work ethic as my career unfolds. It's been an adventure getting to today, and tomorrow looks brighter than ever.

 - Matthew, June 2019


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"We can embrace conflict, yet not regard any element of experience as an enemy; we can know how things are without judgment; we can lead and not be out of touch with those we serve."

Ken McLeod

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