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Home: Welcome

Matthew Baggetta

Senior content marketing strategist, creator, and editor for SaaS firms and Web 3 projects.


Hi, thanks for stopping by,

I help tech companies create and execute content plans to help them achieve their goals – whether that's growing TVL and on-chain transactions, or generating organic traffic growth and email conversions.


I excel at turning big ideas into high-impact, evergreen content, timely Twitter threads, and well-managed projects.

I use data and creativity to create content that makes a difference and am known for building efficient content operations that scale.


Great content addresses unmet audience needs, helping audiences learn, grow, or find inspiration. If it can't, it risks getting lost in the scroll.

If you want to get in touch just drop me a line down below, or find me on Twitter, or LinkedIn.



Home: About
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My story so far...

I was born and raised in Toronto, but have lived in words for as long as I can remember. 

I earned two degrees in English (Hons. B.A and M.A.) and started a third–a Ph.D. in English while working nights as a DJ and barback in downtown Toronto. 


Soon after starting my Ph.D., I realized that the things I thought mattered and what actually mattered, were quite different. After one year of my doctorate, I decided to leave academia (and a spiralling student debt) behind, to marry my sweetheart and have kids. But first, I had to find a career that could sustain a family.

So I repurposed my academic training as a writer, researcher, and educator and grew into a well-rounded content marketing professional. My path has led me to work on marketing teams at some of Toronto's fastest-growing B2B SaaS tech companies. 


Just as the pandemic started and the economy tanked, my son was born.

Looking for ways to hedge against inflation and provide for my kid's future, I bought some BTC and ETH and put it in a hardware wallet. I experimented with DeFi, traded NFTs, bridged assets off Ethereum to Avalanche, BSC, and Polygon, got an airdrop, yield farmed, got wrecked, lurked Discord servers and obscure Telegram channels, all in pursuit of learning... and alpha.

What I found was a terrible need for high-quality crypto content.


Save for a few large crypto pubs, most of the top-ranked content found on Google SERPs is poorly written, confusing, or shilling something. So my mission – and the focus of my creativity, skills, energy and content marketing experience – has become: to create informed, helpful and high-quality crypto content for the broadest audience possible.

Crypto is transforming the world in ways most can't yet grasp. I want to help people educate themselves, so they can achieve financial sovereignty in their lifetime.

It's been an adventure getting to today, and tomorrow looks brighter than ever. Onwards!

Last Update: Jan 2023

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Long Form


Press Releases


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Web copy

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